Activity Fitness Journals (AFJ) is an emerging publishing company that specializes in training logs which provide a format for sports enthusiasts to organize their fitness programs and keep track of their progress throughout the year. The increasing attention to a healthier lifestyle has generated a  rising market for training logs. AFJ as a company is prepared to meet this need with training logs designed specifically for busy people that wish to increase their physical activity levels and improve their fitness. AFJ has created 3 products to address these growing needs for Golf, Running, and general Exercise. AFJ is presently working on other journals to support Triathlon, Cycling, Hiking, and Ballroom Dancing markets. These journals provide the format to capture personal accomplishments on a weekly basis throughout the entire year, which offers the support and motivation needed to sustain a healthy lifestyle. Further, we expect our customers to enjoy their journals and thus, purchase them annually. The company website is also designed to be inviting and encourage return visits.
Enabling People to Build an Effective Fitness Program

Despite the plethora of available textbooks, websites, and diet programs, poor fitness and obesity continues to be a problem. Many athletes are held back by their fitness levels in technical sports. Activity Fitness Journals believes that integrating fitness into daily habits will enable people to enjoy their sports, life and recreation. Our products, with their carefully designed formats, offer people a roadmap for accomplishing the necessary habits towards greater health and enjoyment of their favorite activities. The design of the journals’ format with calendars, informative websites, charts and reminders are motivating because users can visibly see progress, as they fill out the various sections.

Helping People Stay Organized and
Committed

Studies have shown that there is greater commitment to accomplishing goals and objectives when the individual  routinely writes them down. The result is a significantly higher success rate with motivational dividends.  Activity Fitness Journals provides a format for starting, organizing, and maintaining a more active and healthy lifestyle. The organized and committed individual will enjoy greater success.


Activity Fitness Journals, Now and in the near Future

The company currently has 3 main products which cover golf, running and general exercise. In the future, we plan to add journals for triathletes, cyclists, hikers, ballroom dancers, and other growing markets. The mission is to provide a supportive format to enable a sustainable fitness program tied closely to physical activities that people enjoy. We will reach this population through, e-Commerce, sporting events, fitness centers, and expositions.

Features

Sports Focused Journals:
Every sports enthusiast can benefit from a fitness routine, and this series of journals provides a format to record both fitness and sports achievements for one year. Room to record includes:
  • objectives for the year, initial fitness statistics, achievements for the year.
  • weekly fitness and sport statistics.
  • ongoing events in personal life.
  • outcome and progress in lessons.
  • monthly and annual totals.

Healthy Lifestyle Journals:
Lots of research has been done to show the proper amount of exercise and appropriate diet for good health. These journals provide a format to log weekly achievements towards a sustainable healthy lifestyle. Room to record includes:
  • objectives to start the week so that small changes can be made on a continual basis and summaries to end the week to see the progress.
  • space to include amounts of moderate and vigorous physical activity, calories, strength & flexibility training, and daily events.
  • inspiring websites for more information, BMI chart, weight loss charts, and weekly charts of progress.
Marketing Plans

These journals are unique because they combine monthly and weekly calendars, fitness logs, charts, informative websites and recommended reading materials together with a sport or general physical activities in a personal book. The design of the format offers an easy yet  comprehensive method to capture your progress in an organized fashion. This commitment to writing it down creates a sustainable, and supportive way to achieve a healthy lifestyle. The result is a significantly higher success rate with motivational dividends. Current marketing avenues:
  • Golf Pro Shops, fitness centers, book stores
  • Event expositions

If you wish to carry these journals in your retail shop, please contact us: AFJ Sales Opportunities
Business Plan
For more opportunities please contact us at jwlackey@activityfitnessjournals.com